1.6 Communication strategies for road management organisations

An effective communications strategy with external stakeholders is an essential element in developing and sustaining financial and political support for road management activities. Unfortunately, most road management organisations fail to recognise the importance of this and have no such strategy in place. The result of this omission is that they are often fighting a rear-guard action to support their vital work. This reactive approach is usually ineffective, wasteful and demoralising to those involved.

This paper highlights why this happens, what are the main characteristics necessary for a successful communications strategy and why this is important. The paper provides a range of recommended actions and strategies, together with some practical examples that can be applied by organisations that are funding or otherwise managing a road network, whether in a developing or a developed country.

Issuing body: Uganda National Roads Authority
Type: Report
Developing effective communication strategies for road management organisations
File type:
File size: 160.49 KB
Year of publication: Unknown
Number of pages: 10